Can someone explain this to me, please?

Cherry flavoured dried sweetened cranberries?

Is the taste of dried sweetened cranberries so awful it needs to be masked with the flavour of cherries? Oh–wait–my bad, there isn’t any actual cherry flavouring in these, it comes from elderberry juice, which I suppose taste like cherries.

cherry craisins.jpg    cherry craisin ingredients.jpg

In case you can’t read it, the list of ingredients is as follows: cranberries, sugar, citric acid, natural flavors, elderberry juice concentrate, color. 

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