The (Crustless)Whitebread Gallery began its life through two very conscious decisions

1. I wanted to cover up the logo of the refrigerator manufacturer, as the company hadn’t paid for the rights to advertise in my kitchen.

2. We have spent so much time and money designing the kitchen, I didn’t want the front of the fridge to be covered with appointment cards from the gyno, expired coupons for toilet paper, and bills waiting to be paid. Such a prominent position in the house should not be the green room for my to-do list.

With a freshly unbubblewrapped fridge and a large collection of postcards, I set to curate a monthly gallery show. After a few misses I settled on the gallery name, (crustless) Whitebread, for a few reasons

1. The model of the fridge is called “Elite;” which was the first name of the gallery. This was wrong for two reasons. a: I didn’t really want to glorify any of the branding concepts of the object and b:art shouldn’t be just for the elite, but should be accessible to everyone.

2. White bread is available to almost everyone (I am sorry celiacs and anti-carb freaks). In some cases it might be devoid of nutrition, whereas in other cases it could be hand made or artisanal.

3. White bread is also a play on White Cube, a well known gallery in London which is purported to exemplify the white walled sterility of gallery art. By reclaiming and recycling the title, I am bringing art to the girl on the street–or the one in my kitchen.

4. I added (crustless) because even though I want to make the gallery accessible, I want it to appear a little bit fancier; even a PBJ with the crusts cut off feels a bit more indulgent. Plus, if you say the name fast enough, (crustless) Whitebread, it sounds like some fancy double-barreled fresh-off-the-Mayflower name, not the wonder bread with miracle whip and velveeta it could be (if I wanted it to).

The (c)WG operates under a few rules, which can be broken or manipulated at my convenience.

1. Art is displayed in the form of postcards. Shows are curated according to the whim of the curator (me), who has a history of capriciousness. They generally reflect art I have seen recently, found inspiring or cards in my collection.

2. Exhibits change monthly, which can sometimes mean they stay up for 6-8 weeks if I am really busy. I was pretty motivated to get Chuck Close down only because his beardy face was too much on my way to coffee every morning.

3. After the exhibit, I cannot put the postcards back in my collection. They must be sent off.

4. Nothing else is allowed on the front of the fridge.

For more info and past shows, please visit the (c)WG page on my website.